For even more assurance about a product’s quality, Boyar recommends checking the COA to see whether it says that the lab meets “ISO 17025” standards. That suggests the lab adheres to high scientific standards. Also look to see whether a company uses testing methods validated by one of three respected national standard-setting organizations: the Association of Official Agricultural Chemists (AOAC), the American Herbal Pharmacopoeia (AHP), or the U.S. Pharmacopeia (USP).    
The final concern to address - was the market high growth with not much competition or was it slow growth with a lot of competition or somewhere in between? This was easy and compelling to determine. One look at Google trends showed the clear demand for these products seen in graph below. Another credible source, Forbes, predicts growth of the cannabis industry to be over 700% by 2020 - in fact, no other industry is growing faster. I also looked at the competition and compared the quality of products, their pricing, marketing, etc. and found that HempWorx was a clear leader. But what about competition - was it saturated or was their room to get in and make it work? Using a variety of metric tools, I figured out that it was definitely still quite early to be venturing into this market and the opportunity for growth without a lot of competition will be available for quite some time.
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On Dec. 20, President Donald Trump signed the 2018 Farm Bill, an annual piece of legislation that governs regulations and funding across the entire agriculture industry of the U.S. Naturally, such a bill has sweeping effects that have significant implications on both the U.S. economy and food production. This year, however, there is one measure that especially stands out: federal hemp legalization.
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As a result, customers can now be confident that most companies out there are pretty legitimate in terms of the overall safety of their products. However, you should still keep your eyes peeled and do as much research as possible, as a lot of brands are still selling non-therapeutic hemp seed oils as “CBD oils,” when in fact they contain very little of the active compound at all.
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