Experts expect the market for CBD to balloon if and when the farm bill passes, which could happen this month. That means the biggest challenge for Green Roads is yet to come. "I'm not worried about the companies that are in the market today, I'm worried about big companies," Barroso says. "We can't compete with those guys. I think about it every day."
Despite prohibition, the U.S. is already home to an active and thriving hemp industry, although much of it is confined to individual states because of the laws. Legalization means that U.S. farmers will now be able to grow the crop, and existing hemp companies will be able to expand unabated and undeterred by the potential for federal intervention.
HempWorx CBD is an interesting brand that has no issue with transparency in terms of how they operate as a business, and where they source their raw hemp plant material from. Also, one of the main things that stands out to me as that they’re one of the only companies I know of that offers specific dosing guidelines for a range of serious medical conditions. This is a bit odd, however, as they also make it clear that CBD is not approved by the FDA as a medicine, and thus none of their products are designed to “treat, cure, or prevent” any disease.