Just last year, hemp was grown in 19 states, covering nearly 26,000 acres of land, 1,456 licenses were issued to grow hemp and 32 U.S. universities were conducting hemp-related research. People are using hemp in CBD products, personal care items and even food because it provides a number of health benefits. In food, hemp can help with digestion, reduce risk of heart disease, improve skin conditions including acne and eczema and reduce menstrual symptoms in women.
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There was another reason hemp appealed to the pair: its potential to be the next runaway hit food product, the next kale. “Mark and I both live pretty healthy, active lifestyles,” remarks Dolgin. “We both knew that hemp was on its way to becoming a superfood, in that category of flax and chia seeds. We saw a sustainable long-term play in that market.” Hemp flour products are high in protein (only soybeans have more), and hemp contains 20 amino acids, including nine that the body doesn’t produce. Among its reputed health benefits: immune-system booster, weight suppressant (because it’s high in fiber), and an ability to lower blood pressure and cholesterol. It’s popular with vegetarians because it’s high in the fatty acids omega-3—found in good-for-you fish like salmon—and omega-6.
Fuentes and Barosso soon became business partners and the co-founders of Green Roads. Barroso went door-to-door to smoke shops, leaving bottles of CBD oil on consignment. "In the beginning, no one would give us the time of day," Fuentes says. Then she started hearing that grandmothers were going into vape shops to find CBD. "I was like, we have to do something about this," she says. "Grandmas are not comfortable in vape stores!"