Now I had to address how I was going to market these products effectively without selling to family and friends. What I learned is that some of the top producers in the company were using social media and other internet marketing to sell the products and business opportunity. Then I realized there is a wholesale program so I could also sell to retailers such as dispensaries, vape and head shops, natural health food stores, alternative medicine practitioners and the list goes on. I could also share the products through meetup groups, doing events, etc. so there are no shortage of ways to market the HempWorx CBD products.


Fuentes and Barosso soon became business partners and the co-founders of Green Roads. Barroso went door-to-door to smoke shops, leaving bottles of CBD oil on consignment. "In the beginning, no one would give us the time of day," Fuentes says. Then she started hearing that grandmothers were going into vape shops to find CBD. "I was like, we have to do something about this," she says. "Grandmas are not comfortable in vape stores!" 
But why is hemp illegal in the first place? After all, America was built on hemp, an industrial crop which contains tiny amounts of THC, the chemical compound in cannabis that produces psychoactive effects. Several Founding Fathers grew hemp. Cultivation of hemp was mandated by law in the Massachusetts, Virginia and Connecticut colonies. Beginning in 1631, hemp was legal tender for paying taxes in many of the American colonies and remained so for state taxes until the early 1800s.
As a result, customers can now be confident that most companies out there are pretty legitimate in terms of the overall safety of their products. However, you should still keep your eyes peeled and do as much research as possible, as a lot of brands are still selling non-therapeutic hemp seed oils as “CBD oils,” when in fact they contain very little of the active compound at all.
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