Now I had to address how I was going to market these products effectively without selling to family and friends. What I learned is that some of the top producers in the company were using social media and other internet marketing to sell the products and business opportunity. Then I realized there is a wholesale program so I could also sell to retailers such as dispensaries, vape and head shops, natural health food stores, alternative medicine practitioners and the list goes on. I could also share the products through meetup groups, doing events, etc. so there are no shortage of ways to market the HempWorx CBD products.
Because CBD currently operates on the boundaries of legality, it's tricky to figure out how big the industry is and how much bigger it could get. Brightfield pegs the market for hemp-derived CBD products at about $591 million in 2018, growing to $22 billion by 2022. Other analysts, while nowhere near as bullish, are still very positive on the sector. Hemp Business Journal says the market for hemp-derived CBD was about $190 million in 2017, and will grow to $646 million by 2022.
Some of those products, which don’t include the CBD amount on their label, market themselves as “whole plant” or “full spectrum” hemp products, or say they are rich in other compounds from the plant, such as various fatty acids. Though it’s possible that those other compounds provide additional health benefits, that’s still uncertain. In those cases, you could check the COA, if they have one, which should list how much CBD or THC they contain.
As the cannabis plant awaits a high-stakes review from international health authorities, the U.S. Food and Drug Administration is inviting the public to weigh in on whether cannabis, CBD and other cannabis extracts should declassified as a controlled substance. The UN’s World Health Organization made a preliminary announcement in December that CBD has a low […]
Again, this business opportunity claims to be an affiliate model, but as you can see from the prices above, the fact that you must recruit others to your “team,” and the fact that you must buy a product from the company before you can ever earn any money from them, it’s easy to see that this is in fact an MLM business model rather than an affiliate one.
Research is beginning to show that CBD is different than other well-studied cannabinoids. All cannabinoids act as ligands, meaning they dock onto the binding site of a protein and have the ability to modulate a receptor’s behavior. CB1 receptors are widely distributed, but are particularly abundant in areas of the brain, including those concerned with movement, coordination, pain and sensory perception, emotion, memory, cognition, autonomic and endocrine functions. (2)
As a result, customers can now be confident that most companies out there are pretty legitimate in terms of the overall safety of their products. However, you should still keep your eyes peeled and do as much research as possible, as a lot of brands are still selling non-therapeutic hemp seed oils as “CBD oils,” when in fact they contain very little of the active compound at all.