With about 6 percent of the market, Davie, Florida-based Green Roads is the largest private company specializing in hemp-derived CBD, according to Brightfield. The company sells CBD-infused products such as tinctures and balms, online and in 6,000 stores and 2,000 doctors' offices. Green Roads now has about 100 employees, and co-founder Arby Barroso estimates 2018 revenue at $45 million.
Some CBD products also describe themselves as including or coming from “hemp oil.” In some cases, manufacturers use that term to mean CBD oil, which is oil rich in CBD made mainly from the leaves, resin, or flowering tops of hemp plants. But “hemp oil” more often, and more properly, refers to oil made from the seeds of the plant, and contains only very small amounts of CBD, says Lanier at the Hemp Industries Association. That oil is often included in hemp-based soaps, cosmetics, and similar products.