Experts expect the market for CBD to balloon if and when the farm bill passes, which could happen this month. That means the biggest challenge for Green Roads is yet to come. "I'm not worried about the companies that are in the market today, I'm worried about big companies," Barroso says. "We can't compete with those guys. I think about it every day."
That’s important to farmers like Meyer, and to consumers. When a plant contains 0.3 percent or less THC, the federal government considers it “industrial hemp,” and by Colorado’s and most states’ reckoning, can legally be formulated into oils, tinctures, topicals, and capsules, and widely sold to consumers. But if a plant has THC levels above 0.3 percent, the federal government considers it marijuana, and even states where it is legal sharply limit where the products can be sold.
Although it’s constantly mistaken for cannabis, and it comes from the same plant, hemp is not the same product. While marijuana is bred to include potent amounts of THC, hemp has only trace amounts—it contains less than 0.3 percent of the hallucinogen. “You could smoke a football field of hemp and you wouldn’t get high, you’d get a headache,” is how Dolgin describes it. Still, when it planted its first seeds, JD Farms had to install an armed guard. (Until they’re planted in the ground, hemp seeds are considered a Schedule I narcotic, according to Dolgin.)
The next concern to address - how is the compensation plan and how does it compare to others? After researching several CBD affiliate programs, it became clear that the HempWorx affiliate program had by far the most lucrative program and you can view details here - My Daily Choice Compensation Plan - as you will see there are 8 different ways you are compensated and the opportunity in my opinion is fair and generous if you are willing to work at it and advance in rank as your sales volume increases.
“As we researched hemp food products, the majority of it was as a base ingredient for shakes and smoothies,” says Dolgin. “We believe the next iteration of the hemp market is to go into snack foods, to give it wider penetration into households,” he says. “We’re looking at products like ice cream and beer. We already have a pretty broad product portfolio, and we want to get even more innovative.”
Like with many MLMs, they normally charge higher for products which you can find at a cheaper price somewhere else. Hempworx is no different. For instance, a 500 mg bottle of hemp oil will cost $69.99, excluding shipping. Customers can just buy this directly from Amazon.com which will be a lot less in terms of cost. Overpriced products are going to make selling very difficult for the distributors.
One company that’s paying attention to JD Farms is Whole Foods Market Inc. According to one of its senior global grocery buyers, David Lafferty, “shoppers are seeking out hemp products more than ever, thanks to both product innovation and the increased promotion of hemp’s nutritional benefits by food brands.” JD Farms has teamed with Satur Farms—the Long Island-based supplier of gourmet greens and vegetables—on a baby greens mix of kale and hemp that will be available at Whole Foods throughout the Northeast by the end of July. The salad’s sharp leaves are vaguely reminiscent of pot and have a similar sharp, almost minty flavor. Co-owner Paulette Satur describes the flavor as “lemony,” and is optimistic about the project. “We decided it fits in well with kale in terms of texture and its being chockablock with health benefits. And we’re the first to offer baby hemp leaves in the U.S., which is exciting.” Of the slight, physical resemblance hemp shares with pot leaves, Satur jokes, “Maybe this is a good way to get older kids to eat their vegetables.”
And now that the updated U.S. Farm Bill has been passed which more or less legalizes hemp, we can expect to start seeing more and more very high quality CBD oils hit the American market in the coming years. HempWorx has been around for awhile, and they’re simply doing what they can from a business perspective in order to gain a foothold in the industry. In our mind, this should not take away at all from the quality of their products.